Firestone is a young at heart brand. So is their website.


Firestone website




before after

We made it pop!

Firestone is a tyre brand, developed by Bridgestone and has been on the market for years.
As part of a brand campaign, the European website needed an upgrade.

At Uni-t we were entrusted with the complete information architecture of the new website.
When the user experience was found optimal, we also delivered the design to make the website pop out in the tyre niche.
Launch project




Firestone, Firestone everywhere!

Large images, Firestone branded icons and consistency in buttons and fonts contribute to the modern brand Firestone wants to resemble both on- and offline.

We made sure the online identity completely harmonized with print material and banners to make sure the entire identity matched on all the different media.
Launch project

Firestone website