Students practising sports after school. How do you engage them to use their subscription?

Sport Vlaanderen - Sport Na School

Sport Vlaanderen - Sport Na School

There's the website...

Sport Na School provides the opportunity for students to practice sports after school.
Region bound responsables maintain the sports calendar on the website where students can find the exact times and location of the event.

Furthermore they can check their statistics, latest news of their region and see what sports are available.
Launch project

...and there's the app!

Before, their subscription pass was a paper version, what made it difficult to actually measure the results.
So besides the website, we decided it was time to activate students using an mobile phone app.

Based on their location, students can now checkin for a specific location and activity while gaining points that eventually ends up in winning prizes!
Learn more about the app

Sport Vlaanderen - Sport Na School